AI training for
Consumer Brands and Retail
On-brand output, from campaign to shop floor.
Your teams produce more words and pictures a week than almost any other sector, and every piece carries the brand. The day is built on your tone of voice, your approval flow and your customer data rules.
Tell us what is holding the business back. We’ll tell you what we would do about it, and whether it is worth doing.
Why this sector
How AI training works for consumer brands and retailers
Marketing: briefs, copy variants, campaign reporting and social planning in the brand voice. Ecommerce and merchandising: product content, range analysis, pricing commentary. Customer service: response drafts and complaint summaries within the policy. Leadership: a view of the whole and a plan for the quarter.
If a piece of content needed sign-off before, it needs sign-off now. The approval flow is built in.
Functions we build for
- Brand, marketing and social
- Ecommerce, merchandising and trading
- Customer service and CRM
- Operations, supply chain and buying
- Finance and leadership
What we train on
Workflows built on the documents your week already contains.
Campaign briefs, copy variants and channel adaptations in the brand voice, with the approval step preserved
Product descriptions and range content generated from attribute data and reviewed in batches
Trading and campaign reporting drafted from the dashboards the team already uses
Customer service response drafting and complaint summaries inside policy and tone of voice
Customer feedback and review analysis, themed and quantified for the range and CX teams
Supplier communications, buying briefs and range plans structured from the working data
A brand prompt library and playbook owned by the brand team, so the voice stays consistent as use spreads
The shape of a typical day. Yours is built from a survey of the people attending.
Built around your rules
The guardrails a session in this sector is designed around.
- Customer data and UK GDPR
- What customer and CRM data may enter a tool, and how the rules hold across agencies and partners.
- Brand governance
- The guidelines and approval flow as written into every content workflow, so speed does not become drift.
- Advertising and consumer law
- Claims, pricing and promotions stay with the people who own compliance; the tool drafts, it does not approve.
- Agency and partner use
- One page on how the brand expects its agencies to use AI on its work, agreed in the room.
Not legal or regulatory advice: the frameworks we agree the day around with your compliance, legal or data owner, written on one page.
Tools in play
Taught inside the tools this sector already uses.
- Copilot
- ChatGPT
- Gemini
- Excel
- PowerPoint
- Slack
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Training formats
A day for your team. A programme for your organisation.
Team workshop
One practical day focused on your team’s own tasks. Built around a short call and a participant survey.
Organisation programme
Training across teams, delivered in cohorts. Sessions tailored to different roles, with leadership and champion support where needed.
Leadership and champion sessions are available alongside either format.
At your offices or our London offices in Wembley.
A clear price before you commit.
Priced per workshop or programme, based on team size and preparation.
If your team tells us on the day it wasn't useful, we don't invoice.
For one person, or a few of you:join an open session
Questions
Questions we expect from consumer brands and retailers.
- Can you work with our agency as well as our in-house team?
- Yes, and it often helps. The brand owns the guardrails and the voice; the agency works inside them. A joint session makes that explicit.
- Does this cover image and video generation?
- The session is built around the assistant your organisation has licensed and its everyday written and analytical work. Where image tools are part of your licensed stack we can include them in scoping, and we will be clear about rights and disclosure.
- Our store and warehouse teams do not sit at desks. Can they benefit?
- The AI Essentials half day is designed for mixed groups and runs in cohorts, so head office and field roles can go through in waves, with workflows built for the devices they actually use.
Further reading
Free to read.
Prompts
Prompts your team will actually reuse: a structure, not a list
6 min read
Adoption
AI training for employees: what works, and why most of it fades
8 min read
Measurement
How to measure whether AI training worked: three numbers at week four
6 min read
Twenty five prompts your team can use todayThe policy template and the week four review sheet
Other sectors
Start here
Talk to us about your team.
Book a call and we will suggest a useful place to start.
- No preparation needed
- Solutions, training, or not sure yet
- A short written summary afterwards