Will clients think we are cutting corners?

Clients think that when an agency has no position. The AI for Leaders half day exists to write that position, and saying it plainly is usually a commercial advantage.

Can you train on our clients’ tone of voice?

Yes, where the client has cleared it. Otherwise the session builds the method on the agency’s own voice and the team applies it to each client afterwards.

We move fast. Can you do this in a half day?

The AI Essentials half day works for a mixed agency group. The full team day is where the workflows get built and tested properly, and we will tell you on the scoping call which you need.

All industries

AI training for

Media, Marketing and PR Agencies

More time for the idea, less on the production.

AI compresses the production and raises a question about the ideas. You decide your position on originality, disclosure and client consent. We train every team to work inside it.

Book a call What we train on

Tell us what is holding the business back. We’ll tell you what we would do about it, and whether it is worth doing.

A facilitator standing at a laptop at the front of a light meeting room.

Why this sector

How AI training works for agencies and communications teams

Strategy and planning: research and synthesis that turns a week of desk research into a day. Creative and content: first drafts, variants and adaptations in the client’s voice, the concept still yours. Account and PR: coverage reports, media lists, briefing notes and status updates before lunch.

Your position on AI use is written into every workflow: what clients are told, what is disclosed, where a person owns the idea. It is written in the room and signed by the people who will defend it.

Functions we build for

Strategy, planning and insight
Creative, content and editorial
Account management and client services
PR, communications and media relations
New business and agency leadership

What we train on

Workflows built on the documents your week already contains.

Desk research, competitor audits and audience synthesis structured into the agency’s planning format
First drafts, headline variants and channel adaptations in the client’s voice, from an approved concept
Press releases, briefing notes, Q&A documents and media lists drafted from the source material
Coverage and campaign reporting assembled from monitoring exports and the client dashboard
Proposals and credentials tailored to a brief from the agency’s approved case bank
Meeting notes, status reports and contact reports written the same day in the account lead’s voice
An agency prompt library and AI policy, owned by the leadership team and shown to clients on request

The shape of a typical day. Yours is built from a survey of the people attending.

Built around your rules

The guardrails a session in this sector is designed around.

Client confidentiality and embargoes: Unannounced news, results and campaigns: what may enter a tool and when.
Originality and IP: A clear agency position on AI-assisted creative, ownership and rights, written before the first workflow.
Disclosure to clients: What the agency tells clients about AI use in their work, decided by leadership rather than by default.
Accuracy and defamation: Anything that names a person or company is checked by a human against a source before it leaves.

Not legal or regulatory advice: the frameworks we agree the day around with your compliance, legal or data owner, written on one page.

Tools in play

Taught inside the tools this sector already uses.

ChatGPT
Gemini

PowerPoint
Docs
Slack

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Training formats

A day for your team. A programme for your organisation.

Team workshop

One practical day focused on your team’s own tasks. Built around a short call and a participant survey.

Organisation programme

Training across teams, delivered in cohorts. Sessions tailored to different roles, with leadership and champion support where needed.

Leadership and champion sessions are available alongside either format.

At your offices or our London offices in Wembley.

A clear price before you commit.

Priced per workshop or programme, based on team size and preparation.

If your team tells us on the day it wasn't useful, we don't invoice.

Discuss team training

For one person, or a few of you:join an open session

Questions

Questions we expect from agencies and communications teams.

Will clients think we are cutting corners?: Clients think that when an agency has no position. The AI for Leaders half day exists to write that position, and saying it plainly is usually a commercial advantage.
Can you train on our clients’ tone of voice?: Yes, where the client has cleared it. Otherwise the session builds the method on the agency’s own voice and the team applies it to each client afterwards.
We move fast. Can you do this in a half day?: The AI Essentials half day works for a mixed agency group. The full team day is where the workflows get built and tested properly, and we will tell you on the scoping call which you need.

Further reading

Free to read.

Prompts

Prompts your team will actually reuse: a structure, not a list

6 min read

Tools

Copilot, ChatGPT, Gemini or Claude: how to choose an assistant for a team

5 min read

Governance

An AI usage policy for a UK organisation: what to put on one page

9 min read

Twenty five prompts your team can use today The policy template and the week four review sheet