Will clients think we are cutting corners?

Clients think that when an agency has no position. The AI for Leaders half day exists to write that position, and saying it plainly is usually a commercial advantage.

Can you train on our clients’ tone of voice?

Yes, where the client has cleared it. Otherwise the session builds the method on the agency’s own voice and the team applies it to each client afterwards.

We move fast. Can you do this in a half day?

The AI Essentials half day works for a mixed agency group. The full team day is where the workflows get built and tested properly, and we will tell you on the scoping call which you need.

All industries

AI training for

Media, Marketing and PR Agencies

More thinking time, less production time, and a clear line on disclosure.

Agencies sell ideas and the labour of producing them. AI compresses the labour and raises a question about the ideas. The agencies that handle this well decide their position on originality, disclosure and client consent first, then train every team to work inside it. The ones that do not find their juniors have decided for them.

Book a call What we train on

A call with our team. You leave with a scope, or an honest no.

A facilitator standing at a laptop at the front of a light meeting room.

Why this sector

How AI training works for agencies and communications teams

Strategy and planning teams get research and synthesis workflows that turn a week of desk research into a day. Creative and content teams get first drafts, variants and adaptations in the client’s voice with the concept still theirs. Account and PR teams get coverage reports, media lists, briefing notes and status updates done before lunch.

Every workflow is built with the agency’s own position on AI use written in: what clients are told, what is disclosed, where a human owns the idea. That page is written in the room and signed by the people who will have to defend it.

Functions we build for

Strategy, planning and insight
Creative, content and editorial
Account management and client services
PR, communications and media relations
New business and agency leadership

What we train on

Workflows built on the documents your week already contains.

Desk research, competitor audits and audience synthesis structured into the agency’s planning format
First drafts, headline variants and channel adaptations in the client’s voice, from an approved concept
Press releases, briefing notes, Q&A documents and media lists drafted from the source material
Coverage and campaign reporting assembled from monitoring exports and the client dashboard
Proposals and credentials tailored to a brief from the agency’s approved case bank
Meeting notes, status reports and contact reports written the same day in the account lead’s voice
An agency prompt library and AI policy, owned by the leadership team and shown to clients on request

The shape of a typical session for this sector. Yours is built from a survey of the people attending and the assistant your organisation has licensed.

Built around your rules

The guardrails a session in this sector is designed around.

Client confidentiality and embargoes: Unannounced news, results and campaigns: what may enter a tool and when.
Originality and IP: A clear agency position on AI-assisted creative, ownership and rights, written before the first workflow.
Disclosure to clients: What the agency tells clients about AI use in their work, decided by leadership rather than by default.
Accuracy and defamation: Anything that names a person or company is checked by a human against a source before it leaves.

None of this is legal or regulatory advice. It is the list of frameworks we agree the session around with your own compliance, legal or data owner before the day, and it ends up on one page your team signs off in the room.

Tools in play

Taught inside the tools this sector already uses.

ChatGPT
Gemini

PowerPoint
Docs
Slack

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Where to start

A custom package for your company, team or group

Built from a scoping call and a survey of the people attending. From a half day for one team to a programme across a quarter for the whole organisation.

Sessions built on your team’s real work, inside the assistant your organisation has licensed
Your data, confidentiality and UK GDPR guardrails agreed first and written on one page
A workflow library, a 30-day plan and a review call at week four
Leadership sessions, whole-organisation rollouts and internal champions, as the package needs

At your offices, or at ours. Ours is Seeds Hub, Empire Way, Wembley HA9 0RJ. Every engagement is priced for the room, not per head, and scoped on a call. Group size, format, the tools in play and how far you want to take it all move the number, so we quote properly rather than publish a figure that turns out to be wrong.

The two ways in

Questions

Questions we expect from agencies and communications teams.

Will clients think we are cutting corners?: Clients think that when an agency has no position. The AI for Leaders half day exists to write that position, and saying it plainly is usually a commercial advantage.
Can you train on our clients’ tone of voice?: Yes, where the client has cleared it. Otherwise the session builds the method on the agency’s own voice and the team applies it to each client afterwards.
We move fast. Can you do this in a half day?: The AI Essentials half day works for a mixed agency group. The full team day is where the workflows get built and tested properly, and we will tell you on the scoping call which you need.

One conversation about your team, and you’ll know whether this fits.

A call with our team. You leave with a scope, or an honest no.

Book a call Not ready for a call? Tell us what you need

Not ready for a call

Tell us what you are trying to do.

Sessions for agencies and communications teams are built on your own documents and tools. A few lines is enough, and we will reply by email.

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